The short answer
Focus less on counting screen time and more on building a healthy relationship with technology. Let go of guilt and fear, and treat screens as tools to use responsibly rather than things to label good or bad. Prioritize rich non-screen time like outdoor play and family connection, stay involved by learning alongside your kids, and model the habits you want to see. When you lead with intention instead of strict rules, you set your children up for lasting digital wellness.
Listen to Episode 225 · with Dr. Michael Rich
The screen time discussion is often very polarizing. Should parents limit screen time for kids? What do healthy limits look like? Are our children going to be addicted? Is all screen time bad? How can we expose them to technology in a healthy way?
These are tough questions to navigate. From television to video games to online learning to social media, there are far more uses for screens than we could have ever imagined when we were kids.
We often feel a lot of fear, guilt, shame, and confusion around screen time for our children.
But Dr. Rich, known as “the Mediatrician” believes that when we let go of guilt and take a proactive approach rather than a fear-based one, we can help our kids establish a healthy relationship with technology.
For the last 30 years, he’s been collecting and conducting research on how children and their physical, mental, and social health are affected by screens. His book, The Mediatrician's Guide: A Joyful Approach to Raising Healthy, Smart, Kind Kids in a Screen-Saturated World, dives into these topics.
Today, he joins me to unpack that research and discuss how we can promote healthy balance, reduce guilt, model healthy screen time limits for our children, and set kids up for digital wellness.
Understanding What a Healthy Screen Time Relationship Means
In the digital age, technology is everywhere. It’s a part of our children’s school, their reading, and their learning. And it’s often part of their entertainment and social outlet as well, especially as they get older.
It’s hard to know where to draw limits or what is harmful or helpful. Dr. Rich pointed out that our parenting instincts and skills are still good—we just have to translate them into a digital environment.
He said that on a broad social scale we have made some mistakes in the way we view children and screen time—and that these often trace back to old recommendations. The “no screens before age two” recommendation was created by the American Academy of Pediatrics 25 years ago in the era of television—at a time when all screen time was passive.
Technology has changed since then, research has come out, and our lifestyles have changed. We know that there is such a thing as positive and healthy screen time—and yet we don’t have a practical guideline or updated recommendations.
It feels like there’s an unrealistic polarization where we can be “for kids” or “for tech,” but not both.
Dr. Rich said that this has created a polarization where it feels like we can either be “for kids” or “for technology,” but not for both—an idea that is often unrealistic and impractical.
He believes that rather than imposing strict limits or making screen time decisions based on fear and guilt, we can equip ourselves with knowledge, skills, and strategies for being the best parents we can be in a digital environment in a realistic way.
Should Parents Limit Screen Time?
Dr. Rich believes that even the idea of limiting screen time is becoming obsolete, simply because measuring screen time is complicated. We are often moving fluidly in and out of technology use throughout the day, and so are our kids—making a video call, doing homework, or looking something up.
When we try to measure that time to create screen time limits, we often end up feeling guilty or ashamed. Dr. Rich said that the first thing he tells parents is to let go of the guilt.
Restricting screens makes them a “forbidden fruit,” rather than teaching healthy usage.
He also feels that restricting screens makes them a “forbidden fruit,” often making our children crave them more rather than teaching healthy usage.
That doesn’t mean that we shouldn’t set some parameters around healthy screen time—but instead of focusing on the screen time limits themselves, Dr. Rich advocates for scheduling and sticking to non-screen time, such as going outside to play, taking a walk, or engaging in quality family time that doesn’t involve screens.
Embracing and prioritizing valuable non-screen time helps reduce technology use without strict restrictions. Often, screens themselves are not the problem as much as a lack of quality time, exercise, or outdoor time.
When we create rich non-screen experiences, we can strike a healthy balance and rest more easily knowing that our children are getting outside, staying physically active, and connecting with people outside of a screen.
Breaking Away from an Unhealthy Fear Mindset Around Screen Time
Dr. Rich also wants parents to let go of fear around screens—no good decision is made out of fear. He believes we should embrace technology for what it is—not as toys, treats, or rewards, but as a very powerful set of tools that need to be used responsibly.
This often means evaluating our uses for technology and what tools our children need. Dr. Rich pointed out that content and context both matter. Something might be positive or benign in some circumstances but harmful in others. For example, texting with your friends is great—but not in the middle of the night.
We can think of screens as a tool rather than viewing them as “good or bad” or “right or wrong.”
Rather than viewing screens as “good or bad” or “right or wrong,” thinking of them as a tool allows us to make proactive decisions.
Dr. Rich said that it’s no different than a car—we can either be afraid to let our children drive, or we can sit with them and teach them how to do so safely, preparing them for what to expect and helping them develop lifelong skills, while putting safety guardrails in place.
We need to take that same approach, sitting with our children as we introduce new devices, platform, and applications, and learn with them instead of assuming they will figure it out on their own.
Dr. Rich pointed out that while our children will likely be more tech-savvy than us, they lack the executive functions of impulse control, future thinking, and understanding of long-term effects. Remaining close and engaging with them allows us to help them through these aspects of technology.
He urges parents to consider playing video games with their children or involving themselves in their technology. This can help our children feel that we are invested in what they care about, and help establish screen time as something that can be done together.
A Simple Framework for Forming Healthy Screen Time Habits
Our own screen time use plays a big role in what our children learn about screens. Dr. Rich said that kids listen to what we do more than they listen to what we say. When we impose limits on their screen time but we pull out our phones to avoid boredom, it can feel hypocritical to our children.
Dr. Rich’s framework for digital wellness involves “5 Ms”:
- Model: Engage with screens in thoughtful, purposeful, and mindful ways to show the behavior you want to see from them.
- Mentor: Learn new technology together, fostering connection and connectedness.
- Monitor: We can’t monitor everything our children do online all the time. But if we have access to their usernames and passwords, they are going to behave differently online.
- Mastery: When we take control of technology rather than viewing it as unsafe, we can use it as an effective tool without fear.
- Make memories: Remember that we won’t have memories of what we do online the way we remember baking together, playing catch in the backyard, or taking a walk in the woods.
When we use this framework, we can start to establish healthy screen time habits for both ourselves and our kids.
Screen Time Rules vs. Expectations
Dr. Rich’s approach isn’t about a free-for-all or having no guidelines in place when it comes to technology. But it does involve changing our own mindset and the way we approach conversations and decisions regarding technology.
One of the nuances he pointed out is that there is a difference between rules and expectations. We might set certain expectations, like technology use only occurs in certain rooms or at certain times of the day. But we can discuss these expectations with our children, including the why behind them, and even welcome their input or collaboration.
This is different than creating strict, rigid rules. Dr. Rich said that rules are made to be tested and pushed against—but family expectations are things we all want to uphold and strive for.
Maybe everyone in the family puts their devices aside during dinner or leaves their phones in the living room overnight. Or maybe technology after a specific time is only for school or work.
When you collaborate and create family expectations, children are more likely to feel invested, respected, and empowered, rather than restricted.
When and How to Start Conversations about Digital Literacy
Technology continues to change, and we don’t know where the future will take us. But Dr. Rich said that with any new technology, there is often a moral panic. When Gutenberg made the printing press, many people thought it might be a disaster for everyone to learn to read. But we can choose to embrace technology tools, just as we did with reading, with our eyes open.
Tools can be used to our benefit, or they can be misused. But when we approach technology as a tool and model digital literacy and wellness, we can set our children up for success.
We can begin teaching media literacy from the very beginning
Dr. Rich said that we can begin teaching media literacy from the very beginning. If our toddler is watching Sesame Street or Bluey we can talk through scenarios, discuss the character’s emotions, and motivations, and ask questions.
It’s also important to remember brain development in both how we approach screen time and the conversations we have. For example, Dr. Rich pointed out that children under the age of 7-8 aren’t capable of determining persuasive intent—meaning they won’t understand that commercials or sponsored videos are trying to sell them something.
Media literacy looks different at various ages and stages of development. But we can lay the foundation early on.
Setting Our Children Up for Screen Time Success
Forming a healthy relationship and balance with screen time isn’t always a clearcut journey. It takes planning, adjustment, troubleshooting, collaboration, and adaptation to our individual family needs and our children.
Dr. Rich encourages parents to focus less on strict regulations or limits and more on a holistic approach. He believes parents should be intentional about the way we think and talk about screen time, both with our kids and without.
For example, he advocates for a slight shift from talking about whether something is “developmentally appropriate” to thinking about it in terms of “developmentally optimal.” What is developmentally appropriate can be different based on culture, values, or individual situations such as neurodivergence.
But if we instead think about what is optimal for our child at their age and stage, we can break away from fearmongering and have more nuanced conversations.
Ultimately, we want to foster a healthy view of screen time instead of one based on guilt or fear.
Ultimately, we want to foster a healthy view of screen time instead of one based on guilt, fear, or restriction, both for our children and ourselves.
We want to be involved with our children with open conversations so that they feel they can come to us if they experience discomfort or confusion online. And we want to equip them with the skills and judgment they need to make the best use of technology, now and in the future.
Work with a Momwell therapist who specializes in maternal mental health.
In summary
- Dr. Rich suggests letting go of guilt and fear around screens, since no good decision is made out of fear and restriction can make screens a craved "forbidden fruit."
- Rather than fixating on screen time limits, you can prioritize and schedule valuable non-screen time, like going outside or quality family time, which naturally reduces technology use.
- Treating screens as powerful tools rather than toys or rewards lets you make proactive decisions, while remembering that both content and context determine whether a use is helpful or harmful.
- Dr. Rich's "5 Ms" framework for digital wellness is to Model, Mentor, Monitor, build Mastery, and Make memories, because kids follow what you do more than what you say.
- Setting collaborative family expectations, where you discuss the why and welcome input, helps children feel respected and invested rather than restricted by rigid rules.
Common questions
Should I limit my child's screen time?
Dr. Rich believes the idea of measuring and limiting screen time is becoming obsolete, since we move fluidly in and out of technology all day. Instead of focusing on the limits themselves, you can set some parameters while prioritizing scheduled non-screen time like outdoor play, walks, and family connection. Often a lack of quality time or exercise is the real issue, not the screen itself.
How can I move away from fear and guilt about screens, for myself and my kids?
Dr. Rich emphasizes that no good decision is made out of fear, and the first thing he tells parents is to let go of guilt. Working through these feelings and building a calmer, more intentional approach to parenting in a digital age is something many moms find supportive to explore in therapy. From there, you can treat screens as tools to be used thoughtfully rather than something to fear. Learn more about therapy for moms →
When should I start teaching my child about media and digital literacy?
Dr. Rich says you can begin teaching media literacy from the very beginning. With a toddler watching a show like Sesame Street or Bluey, you can talk through scenarios and ask about characters' emotions and motivations. Keep development in mind, since children under about 7 to 8 can't yet recognize that commercials or sponsored content are trying to sell them something.

Written by
Erica Djossa
Registered Psychotherapist · CEO & Founder of Momwell
Erica Djossa is the CEO and founder of Momwell and a registered psychotherapist specializing in maternal mental health with over a decade of experience. A mother of three boys, she founded Momwell to set a standard of care for providers and ensure mom-centred, specialized mental health support at every stage of motherhood. She is a regular media contributor, featured in Time, USA Today, the Toronto Star, Cityline, and more.

Featured guest
Dr. Michael Rich
Founder of Digital Wellness Lab
Dr. Michael Rich, known as the Mediatrician, has spent over 30 years researching the effects of screens and media on children and teens and caring for young people struggling with media-related physical and mental health issues. As the founder of the Digital Wellness Lab at Boston Children’s Hospital and a father of four, he understands the confusion and concerns parents have about raising their kids surrounded by technology, but he knows it is possible to raise happy, smart, and kind kids who have healthy relationships with others and with media.


